The Blazing Star Of The Night: Capturing A Brand's Voice In A Writing

Everyone can sing but not everyone can sing well. Not all performances in a singing contest can invite applause from the audience. Singers are performing in front of spectators who have different ways of appreciating and judging each song interpretation. When we talk about writing, writers can be viewed as singers who need to connect to the people watching them.

Writing on different products is a challenging task because some writers have the tendency to place their readers on a state of information overload. Because of writing too much informaton to advertise online, readers are sometimes hesitant to purchase products that are being promoted. This is due to the fact that they can't relate to the content of the articles they are reading, not because they can't understand the information but because the product details are presented in a way that disregards user experience.

User experience is very important in writing for online marketing. The writer should consider how buying a product can improve the lives of consumers, how such product outweighs the benefits and features of a similar product sold by another company. When a writer includes user experience on top of every information he or she writes about a particular product, this will draw curiousity from consumers. They will be interested not only in the product but also in the company that sells the product. To be able to catch a brand's voice in a writing, the writer should sing like he or she is the blazing star of the night.